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My Work💻

My Latest Blog Posts

I’ve ghostwritten for some of the leading brands in the SaaS and eCommerce industry. Here are the some of the published bylines I have:

WebEngage •

MarTech Is Your Competitive Edge in E-Commerce Growth

When you think about keeping your e-commerce store running smoothly — one of the things that often comes to mind is putting it on “autopilot.”

Other thoughts that follow would also include building a robust MarTech stack to automate and improve your marketing efforts, which is crucial for keeping your customers engaged.

Given the current marketing trends, the importance of MarTech in scaling e-commerce cannot be ignored. In 2024, ChiefMartec reported a 27.8% growth, expanding from 11,038 solutio...
WebEngage •

Maximize Your Ramadan Sales: 8 Data-Driven Push Notification Strategies

Consumer spending rises by 40% during the holy month, with online shopping activity peaking, especially after Iftar.
To help you maximize your Ramadan sales, we’ve compiled practical strategies for using targeted push notifications. Let’s get started.

During Ramadan, relevance beats innovation. Fresh ideas are always appreciated, but they lose impact if they are not delivered on time and in the right tone. 
Timing, empathy, and cultural relevance matter more than novelty.
Personalized product r...

Top HRIS Systems in Philippines: 2025 Comparison Guide - Omni HR

Selecting the best HRIS system Philippines requires careful consideration of multiple factors, including compliance with local labor laws, localization, automation, accessibility, and integration capabilities.

The guide evaluates five top HRIS Philippines systems: Omni HR, Sprout Solutions, BambooHR, GreatDay HR, SAP SuccessFactors, and Workday. Each platform offers unique features tailored to different business sizes and needs.

Key selection criteria include regulatory compliance, user...
Lumiform •

How to build a voice of the customer program + free VoC template

What does it actually mean to be customer-centric?


It’s one of those phrases we hear constantly — baked into mission statements, marketing decks, and product briefs. But when you zoom in, the companies that truly live it do one thing differently:


They treat customer feedback like a business input, not just a support ticket.


More than two-thirds of companies now compete primarily on customer experience. That’s not hype; it’s a shift. And the teams pulling ahead aren’t just “listening” to...
WebEngage •

State of User Engagement in Indonesia

Great brands stand out from the noise by implementing a well-crafted user engagement strategy, such as personalization, segmentation, and omnichannel engagement, that builds a lasting connection with their consumers. Brands that invest in improving their user engagement saw a 67% increase in revenue.

We had over 120 professionals in product management, marketing, and growth roles who belong to small, medium and big companies in industries including…
WebEngage •

A User Engagement Guide For Travel & Hospitality Brands

With every season comes enthusiastic travelers and experienced globetrotters—and this comes with a buzzline for airlines, hotels, and OTAs.

How, then, can travel and hospitality brands make the most of every user that comes in contact with their brands? Ensuring every user’s first time leaves a memory that keeps them coming back is achievable. If your focus is increasing ROl for your business, then you shouldn’t be sleeping on hyper-personalized recommendations.

Imagine this:
WebEngage •

5 Product Recommendation Tips for Driving Repeat Purchases In Retail Fashion

Every day worldwide, over 10 million shoppers engage in the journey of discovering a trendy look, both on e-commerce websites and in walk-in stores. In many cases, you’ll find these shoppers often leaving with unexpected additions to their shopping bags.

While the specific number is a playful exaggeration, the reality persists that individuals globally make purchases for various reasons within the omnichannel fashion retail industry.

From fulfilling essential needs to indulging in wish-list it
WebEngage •

Strategies to Elevate Patient Experience and Satisfaction: Personalizing Your Communication

Patient Experience (PX) is the #1 priority for any healthcare business.

81% of consumers are unsatisfied with their healthcare experience

One of the biggest factors for a patient to revisit any hospital or a healthcare facility is the doctor and the brand of the healthcare provider.

Assuming the medical care and service were the same in two medical facilities, patients would rather choose to return to the one with the best communication and customer experience.
WebEngage •

Loan Applications Made Easy with User Onboarding Automation

For digital borrowers, two things are important; speed and efficiency.

Imagine how it would feel if you found a website that could solve your problems, but it takes forever to load. The frustration that sets in while you wait is how your users feel with a long onboarding process. Just as a slow-loading webpage can deter visitors, an extended onboarding process can discourage potential users.

As a lending firm, you are likely losing customers with an over-complicated user onboarding.
An Ecommerce Marketing Agency That Doubles Your Conversion •

8 Ways to Improve Your Page Loading Speed

If you’re looking at your website’s overall performance, page speed is one of the most important metrics you should pay attention to. No one wants to waste time on a page that loads very slowly, this is why good page loading speed is effective to reduce a site’s bounce rate.

A website well optimised for speed will both improve user experience and also boost the site’s chances of higher rankings from search engines.

In this blog post, you’ll learn about what page loading speed is and how you ca

See my generated results

I have always focused my content writing effort on creating valuable content that meets the needs of the audience and aligns with search intent.

Because of this strategy, I have articles that rank on SERP. See proof in the pictures

I know I'm good but don't take my word for it. See what other people have to say 👇

“Inioluwa is a person who gets things done. She takes her time to understand assignments and in the end she delivers high quality work. She completed several varied and complicated pieces of work for me and I would happily recommend her for any projects that would utilise her creative talents.”


David van den Bos MA, MBA 

Project Lead at ASML

" Really good job on this one. You did a great work on the internal linking. Keep it up, I actually learned quite a lot from this article”


 Michaela Rendel 

Former Head of Marketing, KAMG

"You are such a versatile writer Inioluwa. I love how you know about different components of effective writing. Keep shinning"

Samuel Efe Obrikogho

Sales and Marketing Consultant

“Your brilliance is top-notch Inioluwa
You are doing amazingly well, and I am super proud of you with your knowledge and expertise in the world of digital marketing. I enjoy reading from you always.
I am rooting for you!”

Segun Eyitayo 

Brand Strategist Senior Manager, GAMAAL

If you got this far, then you should have extra time for a little secret pudding.  What makes me different from other freelancers out there?

😅 I’m in it for the passion and the profit

Beyond just wanting to make money, which most freelancers shy away from; the truth is WE (You and I) are in it for the profit.  But what keeps us going is the passion and that’s first for me. 

I understand that your brand needs to generate those leads and convert them, that’s exactly what product-led content will do for you.  It’s a win-win for both of us when you’re hitting your business goals and I’m getting the work done to drive more growth.

Let me help you create content to get you in front of your buyers.

💭Great thinking comes to me naturally

It’s not fresh news; great writing stems from great thinking. I naturally rebel against mediocre content and sounding like 10s of thousands of other content out there, I spend time to find a unique perspective to every content I write. 

There is an argument that constants are present when writing specific content, such as definitions, tips, and tricks. Nevertheless, my content maintains a distinctive approach despite these constants. No need to worry!

👀 I’ve seen Doctor Strange over 30 times

Hear me out😅 This is an uncommon reason but I consider repetition to be a powerful tool in marketing. 
The more often you read or see something; the easier it is to remember it. In this context, I don’t easily get tired of going over my work as many times as possible to make it stand out. 

Extra push from the movie😉
I understand that I can’t be all-knowing especially since content marketing isn’t stagnant. This brings me to a point where I’m constantly upskilling, researching and learning unlike Dr Strange before Kamar-Taj. 
(If you haven’t seen it, we could talk about it on the discovery call, extra points if you’re a fan)

Ready to make your best content decision ?

Reach Out